Pandora's Blue Button Charm has been the best-selling charm for the past five years.
A Charm for Everyone
Strawberry charms--and several others--are launched with different designs and motifs.
Our First Heart Charm
This heart is one of the most meaningful charms in Pandora's collection.
New Stones Are Featured
Pandora Charms have a new elegant look as vibrant and colorful stones are integrated into the designs.
Make Space for Spacers
Pandora offers chic spacer charms to give your beloved customized bracelet room to breathe.
Pandora has sold more than 35 million Murano charms with their singnature gsilver lass around the world.
The elaborate openwork charms are hollowed-out designs tp allow negative space and strong structural detail to make a statement.
Disney & Pandora
Pandora's first Disney charm debuted with a sweet image of Mickey and Minnie, and is still part of our collection.
PANDORA'S MOST POPULAR
This Sterling Silver pavé clip charm was introduced in 2016 and is still a popular bracelet clip today.
Our Most Popular Dangle Charm
Pandora's Family Tree charm unites family with nature, making it the most popular charm in 2017 and 2018.
Happy Birthday, Mickey Mouse!
Pandora celebrated Disney's 90th anniversary with a whimsical Mickey Mouse charm.
Pandora's charm designs range from the deeply meaningful to the playfulness of daily life.
In 2018, the Dream Catcher charm quickly became a favorite and sold more than 85,000 pieces.
Charms Continue to Delight
Pandora's limited edition charms inspire a style that is equally classic and fanciful.